About Us

Our Story

Six years ago we were both running low on energy. Serafina kept getting promoted at her corporate job, yet felt exhausted and was struggling with her health. Pipaluk had built a very successful business helping people with their spiritual practice, but was burning out and struggling in her personal life.

Fast forward to today and we are thriving! We have learned to flow with the motions of life and feel in tune with our truth. Challenges always come, but having the resources to face them has made us feel empowered and brave enough to live a life that feels deeply meaningful.

In the beginning it was a struggle.

We had so much to learn.

The greatest change? We found a unique approach to spirituality. It is flexible and resourceful. It adapts with ease to meet the changing needs of life and is the foundation with which we meet every challenge we face.

Our strategy was to take our combined skills and knowledge to create something truly unique that applies ancient wisdom to the modern age. Through practice and persistence we have figured out an approach that actually works. A sprinkle of fun and playfulness makes it easy to keep going no matter what is happening in life.

Our Mission

At Magic is Key, we guide you toward deeper self-knowledge and aligned living through a spiritual path grounded in nature, the divine, and the turning seasons. Our mission is to help you uncover your true self, find harmony with your life’s rhythm, and celebrate the Sacred Wheel of the Year. Through mindful exploration, personalized spiritual practice, and the study of magical and occult traditions, we support you in crafting a meaningful, evolving life with intention, beauty, and purpose.